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After I Hit My 40s, I Never Thought My Hair Could Look This Good – Until I Found These Products

Candida Maceo
ByCandida MaceoMay 16, 2024In Partnership With Prime Prometics

Non-Irritating? Hydrating? Smoothing?

Searching for the perfect hair care products for aging hair can be so daunting!  

Over the years, I’ve seen many changes in my hair, from grays springing up to thinning, coarse hair – especially as I color-treat my hair. I’ve tested many different hair care brands, trying to fix these changes. 

Here are my top 5 brand winners that have saved my hair, so grab a drink and I’ll tell you all about them!

1. Prime Prometics: PrimeHair Lush N' Thick Shampoo and PrimeHair Luster Conditioner

Price: $35 each (bundled at $62 with free shipping)

Key Ingredients: Magnesium Nitrate, Shea Butter, Japonica Extracts

Best for ladies looking for hair growth and volume

Prime Prometics’ hair care is fairly new, so you may not have heard of them yet, but they’re specifically created with aging hair in mind, keeping hair thick, glossy, and soft. 

Their Lush N’ Thick Shampoo (250 ml) is non-irritating for my sensitive scalp.  Its sulfate-free formula gently cleans the hair while strengthening each strand with hydrolyzed wheat protein. Its specially formulated ingredients have boosted my hair growth and reduced my hair shedding. 

Their Luster Conditioner (250 ml) leaves my hair feeling soft and frizz-free without the greasy residue of other conditioners. Ingredients like squalene boost my hair’s elasticity, while olive fruit oil helps repair split ends and smooth each strand.

Plus, they have other products like mascara, which I absolutely LOVE. They offer a 100% money-back guarantee, so it’s worth the buy!

2. Pureology Hydrate Shampoo and Conditioner Duo

Price: $37 each (bundled at $67)

Key Ingredients: Jojoba, Green Tea, and Sage

Best for ladies with dry, color-treated hair

Pureology Hydrate duo (266 ml each) comes in second for its ability to restore the youthful look of my hair. Powerful ingredients left my hair feeling like I had just used a deep conditioning mask. These products are specially formulated to work for color-treated hair while strengthening each strand and supporting scalp health.

3. Kerastase Genesis Hair Care

Price: $42 & $48 (bundled for $136)

Key Ingredients: Arginine, Ginger Root Extract, Edelweiss Native Cells

Best for ladies with excess hair breakage

The Genesis line is a collection of products to tackle hair breakage and fragility from multiple angles. The BAIN Hydra-Fortifant Shampoo  (250 ml) and Fondant Renforcateur Conditioner (200 ml) clean and strengthen hair while being gentle on the hair and scalp.  After cleansing, I applied their Hair Mask and let it sit for 5 minutes, and after a rinse, my hair was left soft, shiny, and frizz-free all day.  The line also includes a heat protectant, conditioner, and hair serum to round out the routine.

4. OUAI

Price: $32 each ($64 total)

Key Ingredients: Hydrolyzed Keratin, Biotin, Chia Seed Oil

Best for ladies with fine, thinning hair

While Ouai doesn’t specifically carry a line for aging hair, I love many of their products.  Their 300 ml shampoo and conditioner formulated for fine hair are two of my favorites.  They’re color-safe, reduce breakage,  and help boost volume. Ouai has a lovely scalp serum that tackles thinning hair, while their leave-in hair gloss adds a beautiful youthful shine to the hair. Luckily, it is one of the more affordable offerings in the lineup.

5. Olaplex

Price: $30 each (bundled for $55)

Key Ingredients: Avocado Oil, Tocopheryl Linoleate, Vitis Vinifera (Grape) Seed Oil

Best for ladies who want a simplified hair care routine

Olaplex has a wonderful shampoo and conditioner (250 ml each) available, formulated  with gray hair in mind. First, use the Nº.4 Bond Maintenance shampoo as normal to fight the brassiness and keep grays bright and shiny, then apply the Nº.4 Bond Maintenance conditioner to add a beautiful shine and tame the flyaways.

 If you’re struggling with getting your gray hair to look its best, Olaplex might be the way to go!

Final Verdict

There are so many amazing options on the market depending on your need.  But products catering to aging hair are rare, which is why I favor Prime Prometics PrimeHair Lush N' Thick Shampoo and PrimeHair Luster Conditioner.  

My hair is stronger, thicker, healthier, and shinier thanks to their amazing formulas. I can’t recommend Prime Prometic enough!